In 2013, when Tom and I were contemplating leaving our cushty stable jobs and thinking about what came next, a friend suggested that what I needed was an adventure: a step outside of my comfort zone, to try something new, where the outcome was far from certain.

Setting up and running Flying Object has definitely turned out to be an adventure, but it feels like a good description of many of our projects as well. Like when we opened a real life tourist centre for #ScottishTwitter in Edinburgh, or sent seven vloggers around the world to make films with refugees. Or when we took over a room in Tate Britain and filled it with a multi-sensory exhibition, or invited anyone in the world to contribute video footage of their day to a feature film

Tate Sensorium

In each of these cases (and more), we set out to do something that isn’t done every day, where the results were unknown, and both the potential risk and reward high.

However, this doesn’t describe everything we’ve done. Far from it, in fact. We’ve also created plenty of good, useful, entertaining work that answered a brief and filled a need.

Perhaps if some work is an adventure, then to stretch the metaphor, other projects could be classified as “resorts”. Doing what you do extremely well, delivered professionally, to a set budget, with as minimal fuss as possible, enjoyable to all involved, and successful.

Both types of work can be worthwhile, satisfying and effective, but need different mindsets from those involved in making them. 

Life in a Day

So, having now spent seven years both bush-wacking through the jungle (metaphor), serving cocktails by a hotel pool (metaphor) and driving in a convoy of secret service personnel through the deserts of northern Iraq (actually not a metaphor), here’s some...

Advice for going on an adventure (or, how far can we torture this metaphor)

  1. Don’t overlook a nice resort. Does this need to be an adventure? Sometimes what you really (really) want to do is go to a resort - there's nothing wrong with that. Just make sure you’re going to a nice one.


  1. Everyone needs to be up for the adventure. If your client or team are expecting to go to a resort and get something good, but predictable and straightforward, then dragging them on an adventure is going to leave everyone unhappy. Does everyone know this is adventure and all that entails? And is everyone up for it and prepared?


  1. It's all about the journey. Why go on an adventure? It's because you hope the experience and result is something different, something a bit unique, something that not everyone has done. But it's going to be harder, it might not be comfortable all that time. That can be part of the fun, if everyone’s on the adventure together. Learn from the journey. 


  1. But it’s also about the destination. Not knowing exactly where you'll end up is one thing, but setting your destination for somewhere unpleasant is another. The brief “do what you normally do but with less money or time than you normally would" is less of an adventure, and more of a compromise. It's the stress without the fun. It’s saying you’re going on holiday, but ending up camping in your garden in the rain. 


  1. Bring a torch and map. You might not know exactly where you’ll end up, but that doesn’t mean you should set out unprepared. Where are you hoping this will lead? What kind of challenges do you expect on the way? Are there experts who can help show you the way?


Flying Object turned seven this week, and is still full of adventures. As we enter our eighth year, we’re thankful for the clients, team and freelancers who continue to go on them with us.


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