Challenge

Remind people of the great experience they can have on Twitter, by celebrating and rewarding those creating quality conversations on the platform - specifically on #ScottishTwitter.

Strategy

Celebrate the hilarity of #ScottishTwitter by giving it a place at the biggest comedy stage there is - the Edinburgh Fringe.

Idea

The #ScottishTwitter Visitor Centre: a loving parody of the tourist visitor centres we’ve all been to, celebrating over a hundred tweets from Scotland’s greatest keyboard comedians.