'Scott Parker x The Streets' social content

Client: Twitter

Year: 2021

Production
Video | Experiential | Cultural Curation
Making a fuss of the football meme of the season, with some nifty CGI

Challenge

How could Twitter remind people that their platform is home of the funniest football chat on the internet?

Strategy

Create a buzz online, by identifying a meme football Twitter loves, and lavishing attention on it in the way that only Twitter could.

Idea

We took the football Twitter's meme of the season - manager Scott Parker's post-match interviews set to music by The Streets - and created the most amped-up mashup ever by painstakingly CGI-ing Scott Parker into The Streets original music video, with band merch to match.