Challenge

Monzo wanted to wrap up its year in data, and move from a personalised approach to something that brings us together, through our idiosyncratic spending habits.

Strategy

Taking a lead from Monzo’s young, digital audience, mix serious data with lol-worthy internet culture.

Idea

#MonzosVeryImportant2021DataThing - a year, seen through Monzo spending, presented through memes, silly charts, and a quiz.