'Monzo’s Very Important Data Thing' social campaign

Client: Monzo

Year: 2021

Strategy | Creative | Production
Social
Banking is serious business, but you don’t have to lay on an orchestra

"This is a perfect display of what is possible when a business understands both their data and their customers."

- Robert Wylie, KPMG  

Ending the year by making Monzo viral for a day.

Challenge

Monzo wanted to wrap up its year in data, and move from a personalised approach to something that brings us together, through our idiosyncratic spending habits.

Opening tweet
Pret Vs Greggs data

Strategy

Taking a lead from Monzo’s young, digital audience, mix serious data with lol-worthy internet culture.

Idea

#MonzosVeryImportant2021DataThing - a year, seen through Monzo spending, presented through memes, silly charts, and a quiz.

Tweet
McDonald's data
Deliveroo data
Flights data
Viral tweet

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