Challenge

Tate Britain wanted to attract a crowd that preferred digital experiences to galleries.

Strategy

We needed to create an immersive event that felt unique and unmissable.

Idea

Tate Sensorium: a multi-sensory art exhibition, where visitors could taste, smell, hear and touch as well as see. Read more in the Wall Street Journal.

This is a game-changer for experiencing art exhibitions in its use of science and technology. It’s a pathway for the next 100 years in exhibitions.

Judges at Design Week 2016 where Tate Sensorium won Best Exhibition
Sold out

and extended for two weeks

30%

of visitors had never been to the Tate Britain before

Global press coverage

Including The Guardian, Wall Street Journal, Wired and many more