Challenge

Open up the conversation around Artificial Intelligence, making it more accessible.

Strategy

Connect a broader audience with groundbreaking advancements in AI through better pictures & stock imagery.

Idea

We collaborated with DeepMind as a production partner, inviting cutting-edge artists to create new artworks in response to time spent with scientists, engineers, researchers, ethicists and more, discussing key themes in AI. The resulting images and videos were then made available free-of-charge to everyone, via the image and footage libraries Unsplash and Pexels.

Results

112m views and 850k+ downloads on Unsplash in the first fourteen months.

See the images and videos here.