Challenge

Amid the global refugee crisis, one set of voices wasn’t getting heard - those of the refugees themselves.

Strategy

We can leverage YouTube’s strength in representing marginalised communities, by inviting creators to share their audiences with a refugee on World Refugee Day.

Idea

#MoreThanARefugee: pairing creators with refugees who share their passions, and facilitating face-to-face encounters from Uganda to the US, to hear their positive, authentic stories.

19M

views

1 Billion

Impressions on social media