Challenge

Google Arts and Culture wanted to support their partner organisation, Somerset House, in positioning their Get Up Stand Up Now! exhibition as a major cultural moment.

Strategy

Facilitate a creative collaboration between artists responding to the exhibition and a conversation about its themes, drawing on their audiences to drive engagement.

Idea

Singer/songwriter Samm Henshaw wrote and recorded a musical track in response to the exhibition and invited up-and-coming visual artist WumZum to live paint an artwork inspired by it. We filmed their creative process and combined the results with footage of a fascinating and wide-ranging discussion between the two about the themes of the exhibition.