Challenge

Wellcome’s mental health team team are trying to identify the “Active Ingredients” of a range of new treatments for anxiety and depression. They asked us for creative ways to share this approach with scientists and the public, around the world.

Strategy

Build on the ‘ingredients’ metaphor and use it to create props for researchers to start conversations.

Idea

A ‘mental health store cupboard’ - a visual metaphor and narrative that’s easy to understand globally, and can be used to simply raise questions about combining ‘active ingredients’, individuals tastes, and relative costs.