'Something New' - The Covid Living project video

Client: Wellcome

Strategy | Creative | Production
Animation
A poem about living and learning during COVID, brought to life in a sensitively animated film

Challenge

After the success of our research project with Wellcome investigating young peoples’ methods of managing their mental health, they wanted to communicate our findings in a piece of creative, compelling content that would appeal to a young audience. 

Strategy

Entrusting our participants’ testimony to a talented and diverse team of creatives, we facilitated their collaboration on a piece of work designed to amplify the voices of the young people and tell the story of their collective experience in their own words.

Idea

A poem by Koleka Putuma inspired by the words of our participants, brought to life in a sensitively animated film by Ivyy Chen.