'Something New' - The Covid Living project video
Client: Wellcome
Strategy | Creative | Production
Animation
Animation
A poem about living and learning during COVID, brought to life in a sensitively animated film
Challenge
After the success of our research project with Wellcome investigating young peoples’ methods of managing their mental health, they wanted to communicate our findings in a piece of creative, compelling content that would appeal to a young audience.
Strategy
Entrusting our participants’ testimony to a talented and diverse team of creatives, we facilitated their collaboration on a piece of work designed to amplify the voices of the young people and tell the story of their collective experience in their own words.
Idea
A poem by Koleka Putuma inspired by the words of our participants, brought to life in a sensitively animated film by Ivyy Chen.