Challenge

The trend for virtual interactions between consumers and businesses has been accelerated by Covid-19. Onfido, who verify identities digitally, needed to distinguish their unique position in a crowded market.

Strategy

Businesses can’t treat their customers with respect when they’re reduced to a line of data. Show that Onfido understand people are more than numbers.

Idea

A fun, dynamic animation using material textures and images of real people to emphasise a human-centred approach, avoiding anything cold or techy.