Summary

January to March is key for business banks in the UK - with an influx of new registrations and tax season, business owners are hyper focused on their finances. 

For our latest campaign in our ongoing relationship with Monzo Business, we were tasked with cutting through with relevant messaging that would appeal to those with business finance on their mind, and position Monzo Business as the best option for your financial year ahead.

Objectives

To continue to raise awareness of Monzo Business among micro-businesses, and drive consideration at a time when seasonal demand for business banking is at its highest.

Strategy

When business finances are taking up a lot of time and mental space, position Monzo Business as the account trusted by over 350,000 businesses to make it all straightforward.

We needed both to raise awareness of Monzo’s business bank accounts and show audiences why Monzo is the right choice for them. 

For this, we drew on a wealth of qualitative research collected during our interviews with Monzo’s current micro-business clients, and used this to segment our audiences into three ‘money mindsets’. This segmentation then directed our messaging, choosing feature and benefit combinations that help solve specific problems to the different groups - creating value for the audiences watching. 

From this, the overall message - 'whatever your business, Monzo makes running it easier' - and proof point - 'trusted by 350,000 businesses' - emerged to lead the creative wrapper.