Campaigns, content, social

Client: Monzo

Year: 2021 - Present

Video | B2B | B2C | Campaigns | Content
Capturing Monzo's unique tone of voice through campaigns and social


 

We've been working with Monzo since November 2021 and have created a range of exciting work, from going viral over a steak beak to a full advertising campaign. Here's some of the highlights:

'Monzo's Very Important Data Thing' social campaign

Monzo wanted to wrap up its year in data, and move from a personalised approach to something that brings us together, through our idiosyncratic spending habits. Taking a lead from Monzo's young, digital audience, mix serious data with lol-worthy internet culture. The idea: #MonzosVeryImportant2021DataThing - a year, seen through Monzo spending, presented through memes, silly charts, and a quiz. See more.

monzo tweets
'Pretty Much Anything' ad campaign

Monzo wanted to launch their new BNPL product Flex into a busy market, in a way that stayed true to their well-loved brand. We showed how Flex is a better form of BNPL because (unlike competitor products) it can be used to buy, well, pretty much anything. Our light-hearted video campaign reeled off a series of things that you could buy with Flex, leaning into Monzo's friendly, tongue-in-cheek, and standing out with art direction as vibrant as a Monzo card. See more.

(Note APR and other regulatory information given in the archived video below was correct at time of launch but may now be out of date)
Monzo Business: Paid social

Monzo wanted to drive awareness of their account offering to small businesses. So we built a campaign around the stories of three relatable business owners and the rewarding little moments that occur when your business (and banking) goes well. The campaign beat targets for sign-ups and awareness across a range of channels, and has been significantly extended. See more.

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