How do you communicate to people the benefits of high-fidelity sound, when you can’t give them the experience of KEF’s speakers in person?

For the last two years, we've created ongoing content for high-end audio brand KEF, taking viewers on a journey through the world of sound, and positioning KEF as the place to go to take your listening experience to the next level.

Flying Object were tasked with building out KEF's brand world in video and editorial content strands over 2 years, to drive awareness and consideration of the KEF brand and product range amongst new audiences.

KEF had created a new comms plaform: Listen And Believe. We aimed to bring this experience to life through content that curated the moments and magic that make the KEF sound experience exceptional and extraordinary.

We wanted to show people what they were missing, when they didn't have access to KEF's high fidelity speakers yet, with content that gives viewers the tools to understand it, the inspiration to want it, and information on how KEF delivers it.

Two video content series that demonstrated the importance of sound in the lives of those it matters to most.

In Sound Makers composers, sound designers and artists shared their practice and passions. In Sounds That Made Me, passionate music fans deep dive on a song or soundtrack that changed their lives.

KEF’s products seen through the eyes of those who create them. A series of mini-documentaries focusing on the engineering, craft and culture of KEF. 

Key concepts in sound, turned into articles and social posts that place them in technical and cultural context.

More than 850k targeted views so far.