Challenge

Amazing sound experiences are hard to describe, but you know it when you get one. How do we communicate the incredible audio experience that KEF speakers and headphones provide, to people who haven't yet experienced them?

Strategy

Use content to take potential customers on a journey through the world of sound, explaining the benefits of high fidelity audio in a way that’s relevant to them, and positioning KEF as the place to go to take your listening experience to the next level.

Idea

A content strategy lead to the development of three series, focusing on different aspects of the KEF brand: Pursuit of Perfection - documentary video about KEF's culture and approach; The Lexicon -  longform articles defining and explaining key elements of sounds written by experts; KEF at 60 - a celebration of KEF's engineering heritage.