Client: Wellcome
Year: 2023
Design | Content | Editorial | Science
Already used at the United Nations General Assembly and Climate Week NYC
In June, 2023, Wellcome came to us with an intriguing idea. The brief was to engage high level stakeholders and opinion formers in the world of discovery research and politics, across topics such as eradicating infectious disease, climate and global health, and mental-ill health.
How did they suggest we attempt to do this? To our surprise, with a quiz.
Inspired by Hans Rosling’s ‘Factfulness’ quiz, Wellcome wanted a short quiz, based on data about the world and their research focus areas, to create interactive moments in conversations and events with high level stake-holders and opinion formers. Wellcome wanted quiz players to think ‘Well that is interesting: I want to know more!’, to feel more optimistic about the world, and to have a better conversation or time at the event as a result
The quiz itself is simple: ten questions, delivered on a powerpoint or slip of paper, playable in fifteen minutes, alone or as a group. It’s also fun.
But those simple quiz questions distill a complex programme of work. We lead a series of conversations and workshops to identify the messaging and values different stakeholders across Wellcome wanted the quiz to communicate.
The quiz itself is also a carefully designed and tested interaction. When we created the questions iteratively - identifying data points in partnership with Oxford University’s ‘World in Data’ research group, writing sample questions, trying them out and testing with users, refining and testing again - until we had a set of clear and engaging questions and a robust and flexible format.
It’s designed to be reusable too. We created versions of the quiz questions addressing different topics and verticals. The quiz is also designed to be updated over time.
Finally we created a range of additional creative ways to bring it to life
