Client: Abcam
Year: 2024
“Working with Flying Object on our Back to School campaign was a pleasure. The team was not only lovely to collaborate with but also brought a fantastic range of creative ideas to the table. The entire creative process was enjoyable, especially developing our ‘Labs & Ladders’ and ‘The Game of Life Sciences’ together, and ultimately delivered great results”
Lana Neish, Senior Specialist (Digital Content)
Abcam wanted a back-to-school campaign concept, encompassing all digital channels, a promotion and in-person experiential elements. Using games as a visual and verbal metaphor, we showed how with Abcam’s high quality products, academics can keep their research moving forward.
Objectives
- To strengthen brand salience
- To raise revenue through awareness
- To gain contacts through nurturing
- Academics only
- US & EMEA
Strategy
In science, you need to play the long game, and forward progress means everything to academics. Whether starting a new PhD or postdoc, or in the race to publish, the last thing they need is to slow down or restart.
Keep your research moving forward.
Idea
Reagents that keep you moving forward. Using games as a visual and verbal metaphor, we showed academics that Abcam’s high quality products can keep them progressing towards their goals.
What We Did
A digital campaign, a physical board game — labs and ladders — and on-campus experiential Game of Life Sciences (plus accompanying playing cards).
for the Life Science Sales & Marketing Awards 2024
visitors to the online game
