Challenge

Twitter wanted to celebrate and reward people creating quality conversations on the platform, while cutting through the media noise on Valentine’s Day.

Strategy

Twitter dating culture is raw, honest and hilarious. You learn far more from this reality than ‘dating tips’ in magazines.

Idea

Take tweets into the real world through tube takeovers, a Covent Garden pop-up, and video - and hijack Valentines Day with the hilarity, reality and diversity of dating and love.


Experiential

The #DatingTwitter Advice Bureau popped up in Covent Garden, bringing over 180 tweets to life. Open for four days over Valentines Day weekend, it offered up unhelpful dating tips, mortifying stories and interactive installations to the love-seeking public.

 


Video

"Helpful" content from the Bureau starring comedian Phil Wang, who brought dating advice to life in romantic green-screened locations.

 


Tube Takeovers

An epic OOH takeover across four London tube stations (and US subway stations) promoted intersectional inclusivity for all kinds of lovers (and single people) this year.

 

4000+

visitors to the Advice Bureau

7.7 MILLION

video views

19 Million

reached via UK press coverage