Challenge

How could Twitter remind people that their platform is home of the funniest football chat on the internet?

Strategy

Create a buzz online, by identifying a meme football Twitter loves, and lavishing attention on it in the way that only Twitter could.

Idea

We took the meme of the season - manager Scott Parker's post-match interviews set to music by The Streets - and created the most amped-up mashup ever by painstakingly CGI-ing Scott Parker into The Streets original music video, with band merch to match.