Challenge

Monzo wanted to wrap up its year in data, and move from a personalised approach to something that brings us together, through our idiosyncratic spending habits.

Strategy

Taking a lead from Monzo’s young, digital audience, mix serious data with lol-worthy internet culture.

Idea

#MonzosVeryImportant2021DataThing - a year, seen through Monzo spending, presented through memes, silly charts, and a quiz.

"...their media team have done so well to produce such on-brand content, demonstrating just how well they know their target audience. Treading the line between comedic content and interesting insights perfectly.
 
This is a perfect display of what is possible when a business understands both their data and their customers."

Robert Wylie, KPMG