Challenge

Google Arts and Culture wanted to support their partner organisation, Somerset House, in positioning their Get Up Stand Up Now! exhibition as a major cultural moment

Strategy

Facilitate a creative collaboration between artists responding to the exhibition and a conversation about its themes, drawing on their audiences to drive engagement

Idea

Singer/song writer Samm Henshaw wrote and recorded a musical track in response to the exhibition and invited up-and-coming visual artist WumZum to live paint an artwork inspired by it. We filmed their creative process and combined the results with footage of a fascinating and wide-ranging discussion between the two about the themes of the exhibition

This is beautiful and you nailed it being uplifting and happy. It's making me smile and I have no cultural connection to it. Music is universal. ❤🎵🎶

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