Fiat Tipo 'World in a boot' experiential
Client: Fiat
Year: 2018
Strategy | Creative | Production
Experiential
Experiential
Showing off the Fiat Tipo's large boot, by building whole movie world in it
Challenge
A whole cinematic world, built by one of the world’s leading movie effects teams, inside the boot of a car parked in a cinema lobby.
Strategy
Let’s lean in to the cinema connection, and create a physical experience that is genuinely epic.
Idea
A whole cinematic world, built by one of the world’s leading movie effects teams, inside the boot of a car parked in a cinema lobby.
I would go and look it up afterwards - I am impressed with that space!
Experiential visitor