It’s like raaaayyaaaaaiiiiiiiiin on your wedding day! Like a free riiiiiiiiide, when you’ve already paid! Like getting someone else’s client to trend on Twitter! Who would have thought, it figures.
Ironic, yes, we thought it was ironic when, having worked closely with the wonderful Monzo team to launch their tongue-in-cheek year-end wrap-up, we saw it capture the mood of the nation to such an extent that another brand - Pret A Manger - was launched into the What’s Happening sidebar after we posted this:
As brands get more and more carried away with wrapping up the year, to the extent that Spotify Wrapped day feels like a public holiday, Monzo wanted to try something a bit different.
What we did
As an internet-first bank with an internet-savvy customer base, internet culture felt like a good place for Monzo to be. After the news events of 2021, showing customers together rather than highlighting individual behaviours felt like what we needed. Which brought us to Monzo's Very Important 2021 Data Thing: a collection of memes and meme-style charts that wrapped up the year we all had, looking at the idiosyncrasies of the UK’s spending patterns, the unusual correlations and the things we knew but didn’t want to say out loud.
So what did we learn from this?
We’ve said it before - brands, stop taking yourself so bloody seriously all the time. Everything is important at the moment, and while, yes, Monzo is a bank, and yes, banking is serious business, you don’t have to lay on an orchestra and spoken word every time you talk to customers. Sometimes you can just cheer them up.
Oh and lastly, do not mess with Greggs fans. Happy new year.
