Challenge

The International Rescue Committee wanted to create a campaign video that would stand out from the rest of the newsfeed, asking the audience one question: “What would you take?”

Strategy

We set out  to inspire donations from our audience, by creating empathy with the refugee experience. We needed to create a video for targeted media audiences that would stand out amongst a busy online data feed and make people stop and put themselves in the shoes of someone seeking refuge from the conflict that uprooted them from their home.

Idea

A stripped back video that slowly builds in tension, using props from real stories the IRC have heard alongside interview footage of the people they’ve set out to help and b-roll that showcases the amazing work they do