Challenge

Cartoon Network wanted to sustain their position as a beloved provider of kids' cartoons and drive tune-in for their new show, Victor and Valentino, on linear TV and VOD

Strategy

Engaging kids through a platform/environment where they spend time and using the appealing world and characters of the show to attract them, drive deeper engagement with the show's USP - the supernatural!

Idea

Reaching out to audiences via their favourite creator, we invited YouTube football star SV2 to undertake a trick shot challenge themed around the show. Hosted on his own channel and interspersing live action with clips of the show, we used knowledge of our target audience's YouTube habits to get their attention.

THIS IS SICK 🔥🔥 🔥🔥

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