Challenge

Remind heavy Twitter uses what they love about the platform. Showcase Twitter's original take on Halloween - in a way that was sensitive to the cultural context of Covid-19.

Strategy

Celebrate Twitter's unique perspective on Halloween by finding the humour in the holiday, using the moment to cast a sideways glance at the day-to-day experiences we all share.

Idea

The funniest Halloween Tweets dressed up in creepy costumes and appearing after dark in outdoor locations around London

@TwitterUK getting spooky 👻🔥

@jenbobb on Twitter