Challenge

For their 2019 Stand Up to Cancer campaign, CRUK wanted to create a video that told the story of media volunteer Emily's journey of self-acceptance and body

Strategy

Frame a natural, thoughtful conversation with striking visuals, bringing media volunteer Emily's story to life in an impactful way 
 

Idea

We filmed well-known instagram makeup artist Tiffany Hunt as she created a piece of body art for Emily that told the story of Emily's mastectomy and journey to self-acceptance. Throughout the video, which is partly time-lapse and partly real-time footage, we see the entire process of creation and hear a conversation between the two women about Emily's experiences