Challenge

YouTube and StoryCorps created a series of intimate conversations between creators around the world. We were asked to create a launch trailer from these conversations, and animated assets and design to tie the whole series together

Strategy

Each episode was bursting with personality, and was filmed in a cosy studio setup with distinctive features. Our art direction needed to reflect the feel of the episodes, and fit in with the existing style

Idea

Our trailer brought the series to life with core messaging and some of the most powerful moments, whilst the hand-drawn style of the animation tapped into the warmth of the series