Challenge

Sky's new show Delicious had a stellar cast and a whole host of tasty themes around jealousy, revenge and betrayal. Could we bring these to life in a social campaign for people to share their own secrets?

Strategy

We started off by surveying the public to build up some data around the themes of the show, revealing some surprising statistics on the nations relationship habits to share with the press

Idea

We used this research to create a fun social campaign featuring the cast from the show giving their own answers to the survey, and created accompanying social info cards featuring key data to spark online debate