Challenge

Shobana Jeyasingh Dance created a site-specific performance for the 2016 Venice Biennale, but wanted to ensure that their supporters around the world wouldn't miss this one-off event

Strategy

With a dance piece taking place in such an extraordinary venue supported by so many partners we wanted to capture the performance in an easily shareable fashion

Idea

A lightweight crew travelled to Venice to broadcast a performance live, streamed across multiple social media platforms and embedded across the web on partner sites