Challenge

QUBIT wanted to differentiate themselves as the industry partner that acts with integrity, cuts through the quackery and helps businesses achieve real uplifts through data analysis.

Strategy

Data analytics can be perceived as dull and difficult to understand. To engage an audience, we needed to find a more human story within the data.

Idea

We brought a personal touch to the dry visuals normally associated with data analytics, transforming graphs and charts into a warm and inspiring story that demonstrated QUBIT’s intelligent approach through clean, elegant animation.