Challenge

Persuade YouTube viewers to engage with the climate emergency by signing a petition and encouraging world leaders to sign the UN's Paris Agreement

Strategy

Work with a diverse range of YouTubers to create one rallying message, bringing together a variety of different audiences

Idea

Focusing on the direct relationship between creator and viewer, we created one anthem film featuring 11 different channels, showing how climate change could destroy something they both love

3.2 Million+

views

For whatever you love, for whatever you want to save, now is the time. It's ours to lose.

Anthem Film