Challenge

Bring London at night to life at a Museum Late event that would bring in the hard-to-reach 18-35 audience

Strategy

Show the London at night that you occupy but don’t live in - a diverse, busy, weird and wonderful nocturnal city - through a fictional municipal body that represents it

Idea

An 'open evening' with entertainments presented by the departments of the 'Night London Council'

851

Visitors on the Night 

66%

Under 35

42%

First time visitors