Challenge

The British Council builds cross-cultural connections through tours and shows. For an upcoming dance tour bringing together British and Indian dancers they wanted to create a digital experience to create a deeper understanding of dance.

Strategy

Digital resources around theatre often focus on showing, not doing. We wanted to make our users directors in their own right, and let them create something of their own.

Idea

We worked with choreographer Wayne McGregor to create a touch-screen based allowing users to create their own dance sequence using simple drawn gestures, with an almost limitless number of combinations. Try it for yourself here.

~14 Trillion

Possible dancesĀ 

I think there's a dance in everyone, and I think that the more that we can share really inspiring ways to encourage people to make their own dances... the more extraordinary this world will be

Wayne McGregor