Challenge

As hosts of the annual Delivery Conference, MetaPack wanted to start the event with a bang and grab attention with an eye-catching opening video

Strategy

We wanted to create an emotive message that would show both the success of the industry and the real world human impact the attendees' businesses have

Idea

Over 3 years we created a series of videos to tell a different side to our key message:

2015: We produced a film showing the scale and growth of the industry by turning data into sound

2016: Using found footage from YouTube we showed the real reactions of people receiving their parcels, set to poetry

2017: To reflect the theme of evolution, we created an animation showing a continuous chain of delivery through the ages, from the invention of the wheel to autonomous drones