Challenge

Remind heavy Twitter uses what they love about the platform. Showcase Twitter's original take on Halloween - in a way that was sensitive to the cultural context of Covid-19.

Strategy

Celebrate Twitter's unique perspective on Halloween by finding the humour in the holiday, using the moment to cast a sideways glance at the day-to-day experiences we all share.

Idea

The funniest Halloween Tweets dressed up in creepy costumes and appearing after dark in outdoor locations around London

spotted some twitter spooky tweets out in the wild in peckham 🖤

@jamesglynn on Twitter