Challenge

Google Arts & Culture wanted to inspire the next generation of scientists, by highlighting the work of contemporary scientists as well as those from history.

Strategy

To gain the attention of a younger audience, we needed content that worked in snackable formats for social, and made cutting edge science relevant to today.

Idea

In our Visionary Heroes series for Instagram stories, we told the stories of scientists who overcame both personal and professional adversity. Not only did these women make scientific breakthroughs, they made inspiring progress in hostile social situations.

Our pop culture today is dominated by superheroes and their exceptional abilities. In the five-part YouTube series, Scientific Superpowers, we met the scientists and engineers who are giving us all superpowers to build the future.