Challenge

With so much going on at Cannes, how could Google ensure their presence on the beach stood out, as well as delivering important information daily to attendees?

Strategy

We needed to remind people of the brand at every turn, whilst nodding to the fun side of putting on an event on the beach, and make as many assets as possible for different communities and interest groups to share.

Idea

A series of beautifully animated assets harked back to the seaside theme, with custom assets for different speakers and daily schedules for easy circulation across social media as well as digital displays at the event itself.