Challenge
FCN have developed a new strategy for using forensics to solve crimes, but they needed to communicate this to multiple stakeholders and audiences
Strategy
Narrative is more powerful than pure information. Use subtle, creative storytelling to win over hearts and minds, and animate rich illustrations to tell a lot with a little
Idea
We told a true crime story - twice! First in the present day, then again as though it were happening in the future and benefitting from transformed forensic services
