Challenge

Transforming Forensics needed to bring the vision, mission and benefits of their new programme to life, winning the hearts and minds of policing audiences which can be wary of change.

Strategy

The professional world is full of animated explainers, and many look like powerpoint with movement. As the new programme was starting out, it needed to make an impact, cut through all the information their busy audience would see that day, and be memorable.

Idea

We leant a more human touch to the video, opting for personal, hand-drawn animation full of character illustration, and a script that leant into the values of the programme while keeping jargon to a minimum.