Challenge

Engage a young professional audience to a new-look Crabtree & Evelyn and their two brand new scents.

Strategy

Create an engagingly shareable multi-sensory experience - #icecream is a huge Instagram hashtag, with aesthetic cones featuring intriguing flavours leading the way.

Idea

Vegan ice creams created from the notes of the scents, in a touring, contemporarily-designed ice cream parlour.

500

ice creams served