Challenge

Twitter wanted to help Little Mix celebrate 10 years in the music industry, and remind fans that Twitter is a great place to connect with their favourite stars.

Strategy

Twitter plays a huge part in modern celebrity culture. Emphasise the direct line it provides between stars and their fans, and the opportunity for connection it creates.

Idea

A fun, irreverent video series telling the story of Little Mix through 10 fan Tweets. Every Tweet represented a career milestone, and we created an individual video responding to each one. The videos were posted from Little Mix’s Twitter account with the original Tweeters tagged.